India?s Times Internet Launches Tablet App With Genwi

PJ Gurumohan, CEO of tablet publishing startup Genwi, likes to talk about creating unique experiences tablet, rather than just porting over an existing website. A good example of what he has in mind: Tweek, a new app that Genwi (pronounced "Gen Y") has created with Times Internet Limited. TIL is the Internet and mobile arm of Times Group, which publishes the Times of India. It already offers iPad apps for the Times of India and other publications, but with Tweek, TIL CEO Rishi Khiani says the company is trying to do something different ? use "smart, interactive packaging" to reach a young, urban audience.

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